Released on: November 8, 2007, 1:45 am

Press Release Author: Shushmul Maheshwari

Industry: Advertising

Press Release Summary: With rapid technological advancement, launch of cheaper
handsets, and increasing mobile penetration African mobile industry will experience
remarkable growth, as per the RNCOS report.

Press Release Body: RNCOS has released recently its market research report
“African Mobile Market Forecast (2007-2011)” to throw light on the
African mobile market. According to the report, the mobile subscriber base in the
African region is anticipated to grow at a CAGR of around 13.4% during the period
2007-2011.

The research report notifies that most of the African countries prefer GSM
subscription over CDMA. The total subscriber base in Africa is anticipated to
increase by adding nearly 139 Million more GSM customers during 2007 to 2011 on
account of increasing demand and the launch of economical handsets.

Africa continued to experience rapid growth in the subscriber base during 2005,
crossing the 100 Million mark in June 2005, and becoming the highest growing region
across the world by registering an annual growth of 67% by June end. However, the
mobile penetration still remains underdeveloped, which stood slightly lower than 20%
by the end of 2006, says the analyst at RNCOS.

The rapid growth of subscriber base in Africa is mainly driven by the excellent
growth in Northern Africa and South African markets like Algeria and Tunisia. During
the 12-month period ending 2006, the mobile market in Nigeria, which is the second
biggest prospective market in the continent, increased by almost 67%.

The RNCOS study puts forth the factors driving the African mobile market; these
factors include low cost service provider, increased penetration rate, rapid
technological growth, and assistance of prepaid billing.

The report counts the drawbacks and challenges for the African mobile market, like
increased licensing and electricity cost, regulatory atmosphere of African mobile
market, and poverty. At the same time, the research also evaluates the prospective
areas in the industry like the untapped markets, mobile gaming and lower business
cost etc. The increasing sales and demand of the African handset market and the low
penetration of the fixed line and mobile subscribers also highlight significant
growth prospects in this industry.

“African Mobile Market Forecast (2007-2011)” is a work of in-depth
analysis on the African mobile industry which prudently analyzes the emerging trends
and market performance to dissect the future scenario of the mobile industry. The
report also covers countries like South Africa, Kenya, Nigeria, Egypt, Tunisia,
Algeria, Morocco and Zambia.

A thorough study on the latest mobile technologies, like GSM, CDMA, 3G, 4G and
Bluetooth, has also been given in the report.


About RNCOS:
RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.
For more information visit: www.rncos.com/Report/IM539.htm
Current Industry News: http://www.rncos.com/blog


Web Site: http://www.rncos.com

Contact Details: Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
Fax No. 91-11-4214-1228